SUBJECT: List Management Secrets Lesson 6 of 31: The Rating System

Hi {!firstname_fix},

Let's also have a little bit of fun here, too,
and introduce a rating system to make things
interesting. As we discuss each one of these
techniques, I will talk to you about their pros
and cons, and where they would most likely be
used, and you can decide if it will be relevant
to you. I am also going to give these a starred
rating system that will show you the most
significant stats related to running such a list.
Understand that each list will vary, and these
star ratings are only to give you an idea after
talking to over a hundred successes with their
lists in the following categories. The star
rating will be one to five:

Unsubscription Rate: One star means a high
unsubscription rate per mailing, and five stars
means the best, a low unsubscription rate per
mailing.

Subscription Rate: How easy it is to get people
to subscribe to the list using a variety of
different methods. The subscription rate at one
star is the hardest, and at five stars is the
easiest. 

Ad income: Ad income is the amount of money that
is earned through selling adverts to the list.
One star is the worst, or the least amount of
money earned through ad selling, and five stars
is the best, or the most amount of money earned
through ad selling.

JV Circle: This is the ease of using your list as
a bargaining tool, for example in ad swaps or
product launches, and specific joint venture
opportunities. One star is the worst, which is
also the least valuable in terms of gaining joint
ventures, and five stars is the best, the most
valuable that marketers want to get their hands
on for joint ventures at all times.

Response Rate over Time: Response rate over time,
measures how quickly the quality of the list
diminishes, for example when sending endless paid
for ads and nothing else, the response rate goes
down over time. One star is the worst, where
response rate over time goes down badly, five
stars is the best, where people keep reading and
even wait for your mail to arrive in their
inboxes in the morning.

General Usefulness: For things such as research,
surveys and requesting information, testimonials
etc. Five stars is the best, easiest to get
results from. One star is the worst, the hardest
to get results from.

Maintenance Time: The time it takes per issue to
put together and send out. One star is the worst,
taking a lot of time to prepare and send. And,
five stars is the best, the fastest, and the
easiest to prepare and send out.

Important note here: These are base figures and
your exact results may be higher or lower than
the following. It is more to give you some
insight into aiming your business in the right
direction than to give you information about
exact figures and numbers and guaranteed base
earning, response rate, income, number of JV
prospects etc.

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